Ridgemark Revisited

The original design was approved by the client, but we ran into a few obstacles when it came to actually using the logo. They wanted to put the logo on golf merchandise, and some of the women in the organization wondered if there shouldn’t be a version of the logo that had a woman. There was also the fact that the hills started looking a little “cheeky” to me.  Bummer.

We ended up exploring a different direction which they liked a lot. It is non-gender-specific, and doesn’t have the problematic hills:


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